Fashion Fairy-tale: Vivienne Westwood launches Red Label collection in style and Coco Rocha kisses a frog.

Countless celebrities were in attendance for the launch of Vivienne Westwood's Red Label collection last week. Boy George, Nicola Roberts and Sarah Harding from Girls Aloud, Bonnie Wright, of Harry Potter fame, artist Tracy Emin, Geri Halliwell, Alexa Chung, Peaches Geldolf and PPQ Designer Amy Molyneaux all turned up to see what the ambassador of British fashion would do next.

As the guests found their seats, the music evoked a sense of wandering through the forest with Snow White; a faux wooden arch stood at the place where the models would appear and begin to strut. The lights were red.

Then the beat dropped.

Hard, pumped emo-punk set the pace for the quick-moving fantastical show. The girls, including pictured models Daisy Lowe, Eliza Cummings, Coco Rocha and Pixie Geldolf, appeared dressed in a vast array of fairy-tale inspired costumes.

Characters as diverse as Little Bo Peep, Dorothy (complete with Toto), a dinner lady, a school girl, pajama-wearing Wendy from Peter Pan, a cowgirl, swashbuckling pirates and romantic damsels who like hanging out in meadows stomped down the catwalk.

Headgear came in many forms: ribbons, straw hats, scarfs, hats with frogs on, etc. The most interesting however, was the gold horned hairband which suggested that the girls had been cuckolded.

These tales come from many lands and eras but found a happy coexistence in this show, just like in the imagination of a child.Besides, a central theme did run throughout the show: that of the modern Alice in Wonderland. Whimsical dresses were paired with plaited pigs tails; a checkerboard pattern adorned almost every look. A sense of the surreal was created. Scarfs were worn at once with straw hats and pajamas as with chic 50s style dresses. A model carried not just a plaid handbag but also a Costcutter carrier bag, as if she’d just come from the shops.

Further, the catwalk became a theatre. Eliza Cummings smoked as she walked; the models posed at the end of the catwalk – Coco Rocha kissed the frog which she carried. A match made in fairytale heaven.

This is a collection created with Sundays and the British countryside in mind. The British fabrics (tartan and plaid) complete this aesthetic. Nonetheless this collection wasn’t meant for lazy Sundays, but for the fantastical, the exciting. These tongue-in-cheek clothes are for those who miss the days when they could dress up. These clothes were designed for the girl inside the woman.

Katie Rose, German fashion magazine intern

Follow the fluffy white rabbit/ yellow-brick road/ticking clock to Vivienne Westwood's Conduit Street show room to see the collection for yourself. What? It is next to Sketch after all.